WHY DIGITAL MARKETING IS SO IMPORTANT TODAY?

WHY DIGITAL MARKETING IS SO IMPORTANT TODAY?

                         There is no doubt that technology has changed our lives, the way we influence others and the way we are influenced by others. Gone are the days when the people come to you to buy your products or services. Today everything is online, so why not marketing.

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing gives you a fair chance to interact with your existing as well as new consumers. Advertising on social sites brings in a lot of customers which in turn will benefit your company. Digital marketing helps even a small company to build its brand image in the minds of their target consumers. Today people don’t have much time to go to shop so as to save their precious time and buys their needful online. Selling the products and services online and making money is today’s world, I call it digital world.

5 reasons why digital marketing is so important:

1. Today more and more people are going online. As per February 2013, India’s Internet Population stood at 150 Million (which is the 3rd Largest in the world).
2. India is Google’s 3rd largest market globally. Google is the finest search engine and usage of Google is increasing rapidly.
3. Indians spend around 16 hours online (in a week) on an average. That’s more than the time we spend watching TV
4. The Indian Online advertising market IN 2010 has crossed 1000 crores and is growing fast at a rate of 50% per year. With this information, you can imagine why digital marketing is so important.
5. India has nearly 950 mobile subscribers and at least 50 million subscribers have internet enables mobile phones.

                

                   “THE WORLD IS OF INTERNET, USE IT”.