Based on an individual’s data gathered, smartphones will soon be able to predict a consumer’s next move. It will be able to gauge a consumer’s next purchase or even interpret actions. This data will be gathered using cognizant computing, the next step in personal cloud computing.
Carolina Milanesi, research vice president, Gartner, says, “Smartphones are becoming smarter, and will be smarter than you by 2017.” She further adds, “The smartphone will gather contextual information from its calendar, its sensors, the user’s location and personal data.”
Over the next two to five years, cognizant computing will become one the strongest market forces affecting the entire ecosystems and value chains across IT. Monetisation will flow from the increased knowledge of the consumer and the fine-tuning of offers that can now be achieved, and are increasingly perceived as personal and highly relevant — which should lead to an increase in spend.
To reach a complete personal cloud experience, cognizant computing consists of four stages: Sync Me; See Me; Know Me; Be Me. Sync Me and See Me are currently happening, while Know Me and Be Me are still to occur.
To begin with, services will be rolled out to help consumers handle menial tasks such as booking a car for its yearly service, creating a weekly to-do list, sending birthday greetings, or responding to mundane email messages. As the confidence of using these services goes up, consumers are expected to become used to allowing a greater array of apps and services to take control of other day-to-day activities. This is where cognizant computing comes into play.
By 2017 mobile phones will become consumers’ secret digital agent, but only on the basis of information provided by consumers. Regulatory and privacy issues, as well as the level of comfort users will have in sharing this information, will differ considerably across age groups as well as geographies.
There are two aspects of how cognizant computing will impact the market. It will have an impact on hardware vendors and on the other services and business models.
Carolina Milanesi, research vice president, Gartner, says, “Smartphones are becoming smarter, and will be smarter than you by 2017.” She further adds, “The smartphone will gather contextual information from its calendar, its sensors, the user’s location and personal data.”
Over the next two to five years, cognizant computing will become one the strongest market forces affecting the entire ecosystems and value chains across IT. Monetisation will flow from the increased knowledge of the consumer and the fine-tuning of offers that can now be achieved, and are increasingly perceived as personal and highly relevant — which should lead to an increase in spend.
To reach a complete personal cloud experience, cognizant computing consists of four stages: Sync Me; See Me; Know Me; Be Me. Sync Me and See Me are currently happening, while Know Me and Be Me are still to occur.
To begin with, services will be rolled out to help consumers handle menial tasks such as booking a car for its yearly service, creating a weekly to-do list, sending birthday greetings, or responding to mundane email messages. As the confidence of using these services goes up, consumers are expected to become used to allowing a greater array of apps and services to take control of other day-to-day activities. This is where cognizant computing comes into play.
By 2017 mobile phones will become consumers’ secret digital agent, but only on the basis of information provided by consumers. Regulatory and privacy issues, as well as the level of comfort users will have in sharing this information, will differ considerably across age groups as well as geographies.
There are two aspects of how cognizant computing will impact the market. It will have an impact on hardware vendors and on the other services and business models.
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